Marketing Dictionary
Affiliate Marketing
Definition
A performance-based marketing strategy where a business rewards affiliates for each visitor or customer brought by the affiliate's own marketing efforts.
Deep Dive
Affiliate marketing is a performance-based marketing strategy where a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts. It involves three key parties: the merchant (who sells the product/service), the affiliate (who promotes it), and the consumer. Affiliates, often content creators, bloggers, or social media influencers, earn a commission for driving specific actions, such as sales, leads, or clicks, through unique tracking links.
Examples & Use Cases
- 1A food blogger writing a recipe and including an affiliate link to a specific kitchen gadget used in the recipe
- 2A review website comparing different web hosting providers and earning a commission for each signup through its referral links
- 3A fashion influencer sharing an outfit on Instagram with a unique swipe-up link to a brand's product page that tracks their sales.
Related Terms
Performance MarketingInfluencer MarketingCommission-Based Sales