E-Commerce Dictionary
Wishlist
Definition
A feature in an online store that allows customers to save items they desire to a list for future purchase.
Deep Dive
A Wishlist is a convenient feature commonly found in online stores that allows customers to save items they are interested in for future purchase, without the immediate commitment of adding them to a shopping cart. It functions as a personalized collection or 'bookmark' for desired products, enabling users to organize their shopping ideas, track items, and revisit them at a later time, perhaps when budget allows or during a sale.
Examples & Use Cases
- 1Saving a specific pair of shoes and a new handbag on an apparel e-commerce site, intending to purchase them during a seasonal sale
- 2Creating a gift registry on a wedding planning website, allowing friends and family to view desired household items or experiences to purchase as gifts
- 3Adding various high-tech gadgets to a personal wishlist on an electronics retailer's site to compare features and prices before making a final decision.
Related Terms
Shopping CartAbandoned CartCustomer Relationship Management (CRM)Personalized Marketing