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E-Commerce Dictionary

Trust Seal

Definition

A seal displayed on a website to demonstrate to customers that the business is legitimate and secure.

Deep Dive

A trust seal, also known as a security badge or site seal, is a visual graphic or logo displayed on a website to reassure customers about the legitimacy, security, and credibility of the business. These seals are typically issued by third-party security providers, industry organizations, or accreditation bodies after verifying certain standards or conducting security audits. Their primary purpose is to alleviate consumer concerns about online risks such as data breaches, identity theft, and fraudulent transactions, particularly during sensitive processes like data entry or payment processing.

Examples & Use Cases

  • 1The padlock icon in a browser's address bar, indicating an active SSL certificate
  • 2A Norton Secured or McAfee SECURE seal displayed in the footer of an e-commerce site
  • 3A Better Business Bureau (BBB) Accredited Business logo demonstrating commitment to ethical practices

Related Terms

CredibilitySecurity CertificateSocial Proof

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