E-Commerce Dictionary
Search Engine Results Page (SERP)
Definition
The page displayed by a web search engine in response to a query by a searcher.
Deep Dive
The Search Engine Results Page (SERP) is the web page displayed by a search engine (like Google or Bing) in response to a user's query. It is the gateway through which users access information online, presenting a curated list of results relevant to their search intent. A typical SERP includes a mix of organic (unpaid) listings, paid advertisements (PPC), featured snippets (direct answers), local packs (for geo-specific searches), image carousels, video results, and knowledge panels, among other elements.
Examples & Use Cases
- 1Typing "weather in London" into Google displays a SERP with a large weather widget at the top, followed by news articles and local forecasts.
- 2Searching for "best running shoes" shows a SERP with shopping ads, image carousels, review sites, and e-commerce listings prominently displayed.
- 3A query for "how to bake sourdough" might yield a SERP featuring a video tutorial in a featured snippet, alongside step-by-step recipe blogs.
Related Terms
Organic SearchPaid SearchFeatured SnippetGoogle My Business