Remarketing

Remarketing, often used interchangeably with "retargeting," is a highly effective form of online advertising that enables businesses to display targeted advertisements to users who have previously interacted with their website or mobile application. The process typically involves placing a tracking pixel or cookie on a user's browser when they visit a site. This allows advertisers to identify these visitors and then serve them specific, relevant ads as they browse other websites, social media platforms, or apps across the internet. The primary objective is to re-engage interested but non-converting users, encouraging them to return and complete a desired action, such as making a purchase or signing up for a service.