Pay-Per-Click (PPC)

Pay-Per-Click (PPC) is a prominent internet advertising model where advertisers pay a fee each time one of their ads is clicked. Essentially, it's a way of buying visits to your site, rather than organically "earning" those visits. The most common form of PPC is search engine advertising, where advertisers bid on keywords relevant to their products or services, and their ads appear at the top or side of search engine results pages. When a user searches for that keyword and clicks the ad, the advertiser is charged a predetermined amount.