E-Commerce Dictionary
Page View
Definition
An instance of an Internet user visiting a particular page on a website.
Deep Dive
A page view, often referred to as an impression, is a fundamental metric in web analytics that counts each instance of a user loading or reloading a single page on a website. When a user navigates to a new page, clicks a link, or refreshes an existing page, a new page view is recorded. This metric helps website owners understand the volume of content consumption and the overall activity on their site, serving as a basic indicator of engagement.
Examples & Use Cases
- 1A user clicks on three different articles on a news website, generating three page views
- 2Refreshing a webpage to see updated information counts as a new page view
- 3Clicking through a photo gallery where each photo loads as a new page
Related Terms
Unique VisitorsBounce RateSession