E-Commerce Dictionary
Native Advertising
Definition
A type of advertising that matches the form and function of the platform upon which it appears.
Deep Dive
Native advertising is a form of paid media that matches the form, feel, and function of the platform upon which it appears. Unlike traditional display ads that clearly stand out as advertisements, native ads are designed to blend seamlessly with the surrounding editorial content, making them less disruptive to the user experience. They aim to engage consumers by providing valuable, relevant, or entertaining content that naturally fits the context of the user's browsing journey.
Examples & Use Cases
- 1A sponsored article appearing in a news feed that looks like other articles
- 2A promoted post on Instagram that blends into the user's feed
- 3A "recommended for you" product listing on an e-commerce site that's actually a paid placement
Related Terms
Content MarketingSponsored ContentIn-feed Ad