Merchant

In its broadest sense, a merchant is a person or company engaged in trade, specifically buying goods in bulk and selling them, often to retailers or directly to consumers. Historically, this term evoked images of traders navigating international routes, but in the digital age, a merchant primarily refers to any business or individual selling products or services to customers, whether online or offline. They are the core economic actors responsible for providing goods and services, playing a pivotal role in the supply chain by bridging producers and consumers.