E-Commerce Dictionary
Landing Page
Definition
A standalone web page, created specifically for a marketing or advertising campaign.
Deep Dive
A landing page is a standalone web page meticulously designed for a specific marketing or advertising campaign, distinct from a website's main navigation. Its sole purpose is to convert visitors into leads or customers by guiding them towards a singular, focused action, such as signing up for a newsletter, downloading an e-book, requesting a demo, or making a purchase. Unlike a homepage that offers broad navigation, a landing page removes distractions, concentrating the visitor's attention on a compelling offer and a clear call-to-action (CTA).
Examples & Use Cases
- 1A page offering a free downloadable guide on "10 SEO Tips for Small Businesses" in exchange for an email address.
- 2A campaign-specific page promoting a limited-time free trial for a new project management software with a "Start Free Trial" button.
- 3A dedicated web page for an upcoming webinar, featuring speaker bios, an agenda, and a form to register for the event.
Related Terms
Call-to-Action (CTA)Conversion Rate Optimization (CRO)Lead Generation