E-Commerce Dictionary
Email Marketing
Definition
The act of sending a commercial message, typically to a group of people, using email.
Deep Dive
Email marketing is a powerful digital marketing strategy involving the act of sending commercial messages, typically to a group of people, using email. It encompasses various types of communications, including promotional offers, newsletters, transactional emails (like order confirmations), welcome sequences, and re-engagement campaigns. Its core purpose is to build relationships with an audience, inform them about products or services, and ultimately drive sales and customer loyalty.
Examples & Use Cases
- 1A weekly newsletter from an online fashion retailer showcasing new arrivals, style tips, and exclusive discounts.
- 2An automated "abandoned cart" email sent to a customer who left items in their shopping cart without completing the purchase.
- 3A welcome series of emails providing product information and a special offer to new subscribers after they sign up.
Related Terms
CRMDigital MarketingLead NurturingMarketing Automation