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E-Commerce Dictionary

Discount Code

Definition

A series of letters or numbers that a customer can enter at checkout to receive a discount on their order.

Deep Dive

A discount code, also known as a promo code or coupon code, is a unique alphanumeric string that customers can apply at the checkout page of an online store to receive a reduction in price, a percentage off, free shipping, or other promotional benefits. These codes serve as a powerful marketing tool to incentivize purchases, drive sales during specific periods, reward loyal customers, and attract new clientele by offering a tangible benefit that reduces the perceived cost of a product or service.

Examples & Use Cases

  • 1"SAVE15" for 15% off a customer's first order
  • 2"FREESHIP50" for free shipping on orders over $50
  • 3"FLASH30" for 30% off selected items during a limited-time sale

Related Terms

PromotionCouponIncentiveLoyalty Program

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