E-Commerce Dictionary
Cyber Monday
Definition
A marketing term for the Monday after the Thanksgiving holiday in the United States, known for online shopping deals.
Deep Dive
Cyber Monday is a prominent marketing term for the Monday immediately following the Thanksgiving holiday in the United States, recognized globally as one of the largest online shopping days of the year. It originated in 2005 as a strategic initiative to encourage consumers to shop online, capitalizing on the momentum of Black Friday and extending the holiday shopping frenzy into the digital realm. The day is characterized by aggressive online-only deals, discounts, and promotions offered by e-commerce retailers, often marking the official kickoff of the peak holiday shopping season for digital businesses.
Examples & Use Cases
- 1An electronics retailer offering 40% off select laptops and complimentary expedited shipping for 24 hours online
- 2Fashion brands launching limited-edition collections with deep discounts exclusively available through their e-commerce platforms
- 3Software companies providing substantial reductions on annual subscriptions for a limited time post-Thanksgiving
Related Terms
Black FridayHoliday Shopping SeasonE-commerce