E-Commerce Dictionary
Click-Through Rate (CTR)
Definition
The ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement.
Deep Dive
Click-Through Rate (CTR) is a fundamental metric in digital marketing that measures the effectiveness of an online advertisement, email, or link by calculating the ratio of users who click on it to the total number of users who viewed it (impressions). Expressed as a percentage, CTR is a direct indicator of how compelling and relevant a piece of content or an ad copy is to its audience. A higher CTR generally suggests that the content resonates well with the target demographic, effectively capturing their interest and encouraging them to take the desired next step.
Examples & Use Cases
- 1An email marketing campaign sending 10,000 emails, with 2,500 recipients clicking a link, resulting in a 25% CTR
- 2A Google search ad receiving 500 clicks from 10,000 impressions, yielding a 5% CTR
- 3A banner ad on a website with 1,000,000 views and 2,000 clicks, giving it a 0.2% CTR.
Related Terms
ImpressionConversion RateEngagement RateA/B Testing