E-Commerce Dictionary
Bounce Rate
Definition
The percentage of visitors to a particular website who navigate away from the site after viewing only one page.
Deep Dive
Bounce rate is a web analytics metric that represents the percentage of visitors to a website who navigate away from the site after viewing only one page. In simpler terms, it measures how many users land on a page and then "bounce" back to the search results or close their browser without interacting further or visiting any other pages on the site. A high bounce rate can indicate that visitors are not finding what they expected, the content is irrelevant, or the user experience is poor.
Examples & Use Cases
- 1A user clicks on a search result, lands on a page, and immediately clicks the back button because the content isn't what they expected
- 2Someone visits an online store's product page, sees the price, and leaves without viewing other products or adding to cart
- 3A visitor lands on a blog post, reads the entire article, and then closes the browser without exploring other sections of the website
Related Terms
Exit RateTime on PageConversion Rate