B2C (Business-to-Consumer)

B2C, short for Business-to-Consumer, refers to a business model where companies sell products or services directly to individual end-users or consumers. This is the most common and visible form of commerce, encompassing a vast array of industries from retail and hospitality to entertainment and personal services. B2C transactions are typically characterized by shorter sales cycles, lower transaction values compared to B2B, and purchasing decisions often influenced by emotion, brand loyalty, and personal needs or desires.