B2B (Business-to-Business)

B2B, an acronym for Business-to-Business, describes a business model where companies sell products or services directly to other businesses rather than to individual consumers. This model typically involves complex sales processes, longer sales cycles, and higher transaction values due to the specific needs and organizational structures of business clients. Decisions in B2B transactions are often driven by logic, return on investment (ROI), and operational efficiency, aiming to improve the purchasing company's productivity, profitability, or service delivery.