Shilling

Shilling, in the context of cryptocurrencies and digital assets, refers to the act of promoting a specific coin, token, or NFT project for personal financial gain, often without transparently disclosing the promoter's vested interest. This practice usually involves influencers, celebrities, or even project insiders using social media, forums, or other platforms to artificially inflate interest and demand for an asset they own or are compensated to promote. The primary motivation is to "pump" the asset's price, allowing the shiller to sell their holdings at a profit, a tactic often preceding a "pump and dump" scheme.