Turnover

In a business context, "turnover" primarily refers to the total amount of money generated by a business from its sales of goods or services over a specific period, typically a quarter or a year. It represents the gross revenue or income before any expenses, such as cost of goods sold, operating costs, or taxes, have been deducted. This metric provides a crucial indication of a company's sales volume and market activity, showcasing its ability to attract customers and generate gross income from its primary operations.