Business Dictionary
Trademark
Definition
A symbol, word, or words legally registered or established by use as representing a company or product.
Deep Dive
A trademark is a distinctive sign, design, or expression that identifies products or services of a particular source from those of others. It can be a word, phrase, logo, symbol, design, or even a specific color combination, sound, or scent, legally registered or established through use. The primary purpose of a trademark is to protect consumers by identifying the origin of goods and services, preventing confusion in the marketplace, and giving businesses exclusive rights to use their brand identifiers.
Examples & Use Cases
- 1The Nike "swoosh" logo and the word "Nike"
- 2Apple's iconic bitten apple logo and the name "Apple"
- 3The distinctive red and white packaging design of a specific snack brand
Related Terms
BrandingIntellectual PropertyBrand Identity