Lead

In sales and marketing, a lead refers to a person or company who has expressed some level of interest in a product or service offered by a business. Leads are typically identified through various interactions, such as filling out a contact form, downloading a piece of content, attending a webinar, or engaging with social media posts. The primary characteristic of a lead is that they have provided contact information and shown an initial sign of potential engagement, but they are not yet fully qualified or ready to make a purchase.