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Business Dictionary

B2B

Definition

Business-to-Business; commerce between two businesses rather than between a business and a consumer.

Deep Dive

Business-to-Business (B2B) refers to commercial transactions that take place between two businesses, rather than between a business and an individual consumer. This encompasses a vast array of industries and services, from manufacturing and wholesale to professional services like consulting, software provision, and logistics. B2B markets are characterized by a focus on providing solutions that help other companies operate more efficiently, reduce costs, or increase their own revenue.

Examples & Use Cases

  • 1A cloud service provider selling server space and software licenses to other tech companies.
  • 2An automotive parts manufacturer supplying components like tires and engines to car assembly plants.
  • 3A digital marketing agency providing SEO and content services to a SaaS company.

Related Terms

B2CSupply ChainEnterprise Sales

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