Acronyms Dictionary

SQL

Definition

Sales Qualified Lead. A prospective customer researched and vetted by marketing and sales teams.

Deep Dive

An SQL is a lead that has moved past the MQL stage and is deemed ready for a direct sales follow-up. They have shown high intent and fit the company's target profile, and an Account Executive has confirmed they are worth pursuing.

Examples & Use Cases

1A lead requesting a customized price quote being upgraded to an SQL
2An AE accepting an SQL from the marketing team after reviewing their BANT data
3Tracking the "MQL to SQL conversion rate" to measure marketing-sales alignment

Related Terms

MQLCRMPipeline