Acronyms Dictionary
SEM
Definition
Search Engine Marketing. A digital strategy to increase website visibility in search results.
Deep Dive
SEM is the umbrella term for any activity used to increase a website's visibility in Search Engine Results Pages (SERPs). While it technically includes SEO, SEM is almost always used to refer specifically to "Paid Search" (like Google Ads).
Examples & Use Cases
- 1Bidding on the keyword "hire AI developer" to appear at the top of Google results
- 2A marketing team allocating 50% of their budget to an SEM campaign
- 3Measuring the success of an SEM strategy by the "Cost Per Lead" (CPL)
Related Terms
SEOPPCGoogle Ads