Acronyms Dictionary
SDR
Definition
Sales Development Representative. An inside sales role focusing on outbound prospecting.
Deep Dive
An SDR is a sales specialist whose primary job is "top-of-the-funnel" activities: finding new leads, reaching out via cold email or phone, and qualifying them. Once a lead is ready to see a demo, the SDR hands them off to an Account Executive (AE).
Examples & Use Cases
- 1An SDR spending their day on LinkedIn finding potential B2B customers
- 2Qualifying a lead via a discovery call and booking a demo for an AE
- 3Using an AI agent to handle the SDR role of initial outreach and qualification
Related Terms
AELead GenProspecting