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Acronyms Dictionary

PPC

Definition

Pay-Per-Click. An internet advertising model where an advertiser pays when the ad is clicked.

Deep Dive

PPC is an advertising model where businesses pay a fee each time one of their ads is clicked. It is essentially a way of buying visits to your site, rather than attempting to "earn" those visits organically. Google Ads is the most popular PPC platform.

Examples & Use Cases

  • 1Running a PPC campaign for the keyword "best AI employees" to drive traffic
  • 2Optimizing a PPC account to lower the "Cost Per Acquisition" (CPA)
  • 3Using PPC ads to test the demand for a new product before a full launch

Related Terms

CPCSEMGoogle Ads

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