Acronyms Dictionary
MRR
Definition
Monthly Recurring Revenue. The total predictable revenue a company expects to receive every month.
Deep Dive
MRR is the lifeblood of subscription-based businesses. It calculates all predictable revenue coming in each month, providing a clear picture of the company's cash flow and growth trajectory. It excludes one-time payments or variable service fees.
Examples & Use Cases
- 1A SaaS business tracking "Net New MRR" (new signups minus cancellations)
- 2Using MRR to determine if a startup is ready to hire its next employee
- 3Investors valuing a company based on its "MRR Growth Rate"
Related Terms
ARRSaaSChurn