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Acronyms Dictionary

GMV

Definition

Gross Merchandise Volume. The total value of merchandise sold through a platform.

Deep Dive

GMV is a metric used in e-commerce to measure the total dollar value of everything sold through a marketplace over a certain period. While it shows the scale of the platform, it does not represent the company's actual revenue, which is usually a small percentage of GMV.

Examples & Use Cases

  • 1eBay reporting a record-breaking GMV during the holiday shopping season
  • 2A new marketplace startup tracking GMV to show investors the volume of trade on their platform
  • 3Calculating the take-rate (revenue) as a percentage of the total GMV

Related Terms

E-commerceRevenueMarketplace

Part of the hmu.ai extensive business and technology library.

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