Acronyms Dictionary
CTR
Definition
Click-Through Rate. The ratio of users who click on a specific link to the number of total users who view a page.
Deep Dive
CTR is a ratio showing how often people who see your ad or organic search result end up clicking it. It can be used to gauge how well your keywords and ads, and free listings, are performing.
Examples & Use Cases
- 1Calculating that 100 clicks from 5,000 impressions results in a 2% CTR
- 2Improving CTR by writing more compelling meta descriptions for Google search
- 3A high CTR with low conversions indicating a "clickbait" headline or poor landing page
Related Terms
CPCSEOPPC