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Acronyms Dictionary

CRM

Definition

Customer Relationship Management. Technology for managing all your company’s relationships and interactions with customers.

Deep Dive

CRM software helps companies stay connected to customers, streamline processes, and improve profitability. It stores every interaction with a lead or customer, from emails and phone calls to support tickets and purchase history.

Examples & Use Cases

  • 1A sales team using Salesforce to track the progress of a potential deal
  • 2Using HubSpot CRM to automate follow-up emails after a website download
  • 3Analyzing customer data in a CRM to identify high-value "at risk" clients

Related Terms

SalesforcePipelineSDR

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