Acronyms Dictionary

CPM

Definition

Cost Per Mille. The cost an advertiser pays for every 1,000 views or impressions of an advertisement.

Deep Dive

CPM is a marketing term used to denote the price of 1,000 advertisement impressions on one web page. "Mille" is Latin for thousand. CPM is the most common method for pricing web ads based on visibility rather than clicks.

Examples & Use Cases

1Buying a display ad banner with a $10.00 CPM on a high-traffic news site
2Measuring the reach of a brand awareness campaign using total CPM cost
3Comparing the CPM of Facebook video ads vs. YouTube pre-roll ads

Related Terms

CPCImpressionDisplay Ads