Acronyms Dictionary
CPC
Definition
Cost Per Click. An internet advertising model where an advertiser pays a publisher when the ad is clicked.
Deep Dive
CPC is a digital marketing metric that measures the amount of money an advertiser pays for each click on their advertisement. It is a core component of "Pay-Per-Click" (PPC) advertising models like Google Ads.
Examples & Use Cases
- 1Bidding on the keyword "AI agents" with a maximum CPC of $2.50
- 2Calculating the total ad spend by multiplying the number of clicks by the average CPC
- 3Lowering CPC by improving the relevance and Quality Score of an advertisement
Related Terms
PPCCTRCPM