Acronyms Dictionary
B2C
Definition
Business to Consumer. Transactions conducted directly between a company and individual consumers.
Deep Dive
B2C refers to the process of selling products and services directly to the end-user. This is the traditional retail model, characterized by shorter sales cycles, emotional branding, and a focus on mass-market appeal.
Examples & Use Cases
- 1An individual buying a pair of sneakers from an online Nike store
- 2Subscribing to a personal Netflix account for home entertainment
- 3A consumer purchasing a cup of coffee from a local cafe
Related Terms
B2BD2CRetail