Acronyms Dictionary
B2B
Definition
Business to Business. Transactions or business conducted between one business and another.
Deep Dive
B2B describes a business model where a company sells its products or services to other businesses rather than individual consumers. B2B transactions often involve higher order values and longer sales cycles.
Examples & Use Cases
- 1A software company selling a CRM platform to a marketing agency
- 2A wholesale manufacturer selling parts to an automobile assembly plant
- 3An AI automation firm providing agents to a real estate brokerage
Related Terms
B2CEnterpriseLead Gen